4 Reasons Your Accommodation Business Isn’t Selling
- AquaTerra Brokers
- Sep 20, 2024
- 3 min read
Updated: Jul 17
When selling your accommodation business, you aim for the best possible price within a reasonable timeframe. If the process is dragging on, it’s time to evaluate why. Here are four key reasons why your accommodation business may not be selling—and how AquaTerra Brokers can help.
1. Your Financial Information Isn’t Sales-Focused
Whether you’re considering listing your accommodation business for sale or it’s been on the market for some time, your financials must be structured in a way that appeals to potential buyers. Buyers want to know how much profit they can generate, so your numbers must provide clear answers.
Ensure your financials are well-documented and easy to interpret, highlighting potential profits. Beyond current and recent profit-and-loss statements, your approach should include detailed graphs and spreadsheets that show growth and stability. We’ll also guide you in preparing and presenting financials that have been reviewed and prepared by industry experts.
Additionally, we research local industry and business trends, so buyers can see the growth potential. For regional accommodation businesses, this insight is particularly crucial, especially in areas with seasonal or fluctuating visitor numbers. New industries, events or attractions in the area can significantly improve a property’s appeal, and we make sure buyers see those opportunities.
2. Potential Risks Are Not Properly Addressed
When selling a motel or caravan park, never assume that buyers are fully aware of the risks or how your business is equipped to handle them. At AquaTerra Brokers, we help you address any perceived risks clearly and confidently, providing reassurance to potential buyers.
For example, if your regional property has been affected by local economic shifts—such as the closure of a major employer—we’ll guide you in presenting this information transparently. More importantly, we’ll highlight positive factors that mitigate these risks, such as new companies moving into the area or growing tourism trends that signal new opportunities for your business.
3. Your Property’s Marketing Campaign Is Falling Short
Marketing an accommodation business is different from marketing other types of real estate. Potential buyers typically search through industry-specific channels, whether that’s online, in publications, or through social media.
AquaTerra Brokers specialises in the sale of motels, caravan parks, and management rights. We use sophisticated data analysis to pinpoint your target buyer base and employ advanced marketing strategies to reach them. Without this specialised focus, your property can remain virtually invisible to serious buyers.
Our team ensures your property is presented to the right audience—buyers who are actively seeking accommodation businesses and have the means to invest. With our expertise, your business will stand out in a crowded market.
4. Your Broker Isn’t Highlighting Your Business’s Potential
Brokers who don’t specialise in accommodation businesses often overlook the unique opportunities these properties offer. At AquaTerra Brokers, we focus exclusively on accommodation properties, giving us the industry knowledge needed to recognise and showcase each business's full potential.
We understand what makes motels, caravan parks, and other accommodation businesses attractive to buyers, and we leverage that insight to position your property effectively. Our proven track record in the industry and with many years in marketing and advertising agencies means your property will reach more serious buyers, faster.
With targeted marketing and a deep understanding of the accommodation business market, AquaTerra Brokers ensures your business gains the visibility and traction it deserves. Ready to sell your accommodation business? Get in touch with our experienced team today to turn your listing into a success.
